Users will soon have a new feature that permits them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale release. This advancement comes amid a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, ranging from digital art to educational videos, and we want to provide users the ability to increase or decrease of that, according to their own likes,” commented a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 m videos are added to the platform each day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI content they view by opening the topic control setting in the platform and choosing AI-made media. Other topics that are already be controlled under the tool include politics, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules oblige content makers to identify “realistic” AI-generated content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
In addition, the app will henceforth add an artificially created watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is intended to stop users from attempting to evade the tagging system.
Educational Initiatives
The company is furthermore launching a $2m AI literacy fund for professionals and groups to create learning resources about responsible artificial intelligence. This project will assist non-profit groups dedicated to teaching coding and technology.
Platform Protection
TikTok has justified its content review process, following debate over intentions to cut jobs for numerous review team members in Britain. The company is expected to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A company official stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by humans. The platform reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”
